Categories
Best practices

30 Ideas to Improve Your Newsletter This Year

Want to take your newsletter to the next level in 2023? Here are 30 tips to try.

Categories
Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.

Categories
Beyond the Inbox

The Hopeful Rise and Tragic End of Refashionista

In October 2021, Refashionista writer Jillian Owens passed away. A year later, a loyal reader remembers her — and the newsletter she left behind.

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Newsletter monetization

The Five Types of Indie Newsletter Business Models

Here’s what we’ve learned about matching the right newsletter to the right business model.

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Newsletter success stories

How I Built a Consulting Business From a Google Doc and an Email List

A deep dive into how Inbox Collective grew into a successful consulting business — and what you can learn from it.

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Newsletter success stories

Claire and Erica Have a Few Things to Tell You

Erica Cerulo and Claire Mazur started out sending marketing emails for their store and turned it into a product-discovery business.

Categories
Newsletter success stories

A Scrappy News Startup Plows a New (And Profitable) Model For Local News

A reporter-led newsletter can be a viable, if complicated, path for local news.