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Indie newsletters

Come For the Newsletter, Stay For the Discord: Why Some Newsletters Have Private Communities for Their Subscribers.

Building a community through Discord or Slack could be a way to deepen engagement with readers and drive additional revenue. But it comes with a lot of work — and some potential headaches.

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Indie newsletters

These 5 Newsletters Took A Break From Publishing. Here’s How They Did It.

Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.

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Indie newsletters

Burnt Toast Allowed Virginia Sole-Smith To Quit Her Day Job. Here’s How She Did It.

Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.

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Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

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Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

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Newsletter success stories

What I’ve Learned From Five Years of Evil Witches

I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.

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Best practices

5 Tips to Write More Like a Human (And Less Like an AI Bot)

As AI gains traction, writing emails with a human touch is more important than ever.

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Best practices

30 Ideas to Improve Your Newsletter This Year

Want to take your newsletter to the next level in 2023? Here are 30 tips to try.

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Best practices

10 Lessons From 10 Years in Email

I’ve learned a lot from a decade of building email teams, running tests, and sending thousands of newsletters. Here are ten lessons that stand out.

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Newsletter success stories

Launching a Paid Newsletter Gave Me the Freedom to Say ‘No’

Opening up a paid option was, without a doubt, the most significant decision I’ve yet made in my writing career.