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Best practices

The Secret Strategy to Ramp Up Your Reply Rate

Here’s a counterintuitive strategy that skyrockets your reply rate and turns your silent subscribers into engaged responders: Leaving yourself open to criticism. It might just be the secret sauce your newsletter needs.

Categories
Best practices

How Tinder Made Me a Better Copywriter

The popular dating app is, surprisingly, a great source of inspiration when it comes to copywriting. Here are seven secrets learned from Tinder that will turn your copy game up a notch.

Categories
Best practices

5 Tips to Write More Like a Human (And Less Like an AI Bot)

As AI gains traction, writing emails with a human touch is more important than ever.