Over the past seven years, Virginia Sole-Smith’s grown Burnt Toast into a product that brings in six figures annually. Here’s what she’s learned about deciding what content to paywall, what kind of perks to give away to paying subscribers, and why her reader surveys are designed to get feedback from superfans.
Tag: Revenue opportunities for Indie newsletters
Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.
Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.
In 2021, Léa Lejeune co-founded Plan Cash, a French-language newsletter to help women invest better. Now they’re offering paid training courses, 1-to-1 financial consulting — and even taking on investments for Plan Cash itself.
I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.
The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.
A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.
Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil.
A dedicated relationship with readers paid off, literally, when the French newsletter Bulletin created and sold a book based on a section of their newsletter.
Want to take your newsletter to the next level in 2023? Here are 30 tips to try.