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Case Studies

How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

Moby never set out to build an ad business around their newsletter. But with 250,000 subscribers — and some help from Who Sponsors Stuff — they’ve created a 7-figure ad strategy. Here’s what others can learn from their story.

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Indie newsletters

How Giving Away More Content for Free Helped Me Get — and Convert — More Subscribers

Want to sell more subscriptions? Advisorator’s Jared Newman discovered one tactic that worked for his newsletter: Giving away more content.

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Not a Newsletter

Why I’m Shutting Down Not a Newsletter

After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.

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Newsletter success stories

What I’ve Learned From Five Years of Evil Witches

I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.

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Indie newsletters

How Hanna Raskin Built a James Beard Award-Winning Newsletter

The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships.

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Indie newsletters

“A surprising gift”: How A.J. Daulerio Turned the Worst Time in His Life Into Something Beautiful

A.J. Daulerio survived the Hulk Hogan trial, the blog bubble, and bankruptcy. We talked to him about his current project, The Small Bow, and how he’s built a newsletter and a digital community to support others going through hard times.

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Newsletter success stories

Inside Brazil’s Growing Indie Newsletter Economy

Gaía Passarelli’s Tá Todo Mundo Tentando newsletter is growing — and it’s one of several successful independent newsletters in Brazil.

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Indie newsletters

 It’s OK If You Grow Your Audience Slowly

Not every newsletter is trying to grow its audience quickly. For some indie newsletters, a focus on content or community — not growth — is the right move.

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Case Studies

How Three Successful Newsletters Used Beehiiv to Grow Strategically — And How You Can, Too

Using Beehiiv’s advanced dashboards, you can get the data you need to make the decisions that matter.

Categories
Indie newsletters

How to Start Monetizing Your Indie Newsletter

How do you know when it’s time to start monetizing? And what are the different ways newsletters like yours monetize? Let’s talk through some options.