When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
Author: Katherine Lovage
Katherine is a strategist who helps brands create smarter, more engaging experiences across email and digital content. She has led editorial and product initiatives at major publications, and consulted for AI, media, and education businesses. Based in Sydney and London, she holds a B.A. (Hons) in English and Creative Writing and is certified in product and project management. You can find her on LinkedIn.