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Best practices

7 Big Mistakes People Make When Selling Newsletter Ads

Are you undercharging for your ads? Not aligned on the metrics advertisers care most about? Not sure how to convince an advertiser to come back and sponsor your newsletter again? Fix these mistakes and you’ll be on your way to making more money from your ad strategy.

Categories
Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.