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Best practices

Understanding Five Different Ad Pricing Models

There’s no one right way to price the ads in your newsletter. Here are five different ways to set your prices and help you to maximize your ad revenue.

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Case Studies

How Gretchen Rubin and Nico Cerdeira Learned How to Sell Ads in Their Newsletters

Working with Who Sponsors Stuff through their Ad Sales Lab helped two newsletter operators ramp up their ad strategy.