Switching ESPs is a short-term fix. In the long run, you need to update your strategies to remain in the inbox.
Author: Yanna-Torry Aspraki
Yanna-Torry is a Canadian-born, Netherlands-based email and deliverability specialist at EmailConsul, a new deliverability monitoring tool. In 2020, Litmus gave her their first-ever Coach Award for her work serving the email community. You can follow her on LinkedIn or Twitter.
A poorly-maintained list can be a dead giveaway that you’re not following best practices. Here are a few things to do to stay out of spam.
Keep an eye on spam complaints and inactive readers. They’re among the signals that matter most when trying to stay in the inbox.
Open and click rates aren’t enough to understand whether or not your emails are being delivered to the inbox. Here’s what else to monitor.
Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.
Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images