Yes, you can use those so-called “spammy words,” but use them with some common sense. Here are a few things to consider before hitting send.
Tag: Ask a Deliverability Expert
Email deliverability isn’t about your readers — it’s about you, the types of emails you send, and the audiences you’ve built.
Images alone probably won’t land your email in the spam folder, but there are a few things you should know before sending an email with lots of images