After five years, I’m shifting from a monthly Google Doc to a weekly email newsletter. Here’s how I made the decision — and what’s next for readers like you.
Category: Not a Newsletter
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Not a Newsletter: September 2023
Welcome to the September — and final — edition of Not a Newsletter, a semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective. Thank you to this month’s sponsors: PostApex, a solution to help you secure premium advertisers for your email newsletter; Sponsy, a tool that might be able […]
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Not a Newsletter: August 2023
Welcome to the August edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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Not a Newsletter: July 2023
This month in Not a Newsletter, you’ll learn about what’s happening with iOS17 — and why you shouldn’t be worried that Apple will be taking your click data away.
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Not a Newsletter: June 2023
This month in Not a Newsletter: Strategies for adding personality and personalization into your emails, and why it’s OK if growth isn’t your No. 1 priority.
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Not a Newsletter: May 2023
This month in Not a Newsletter, 52 ways to grow your email list, and how Tinder might make you a better copywriter.
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Not a Newsletter: April 2023
This month in Not a Newsletter, you’ll learn about tactics to help you win back as many as 15% of your inactive readers, and more.
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Not a Newsletter: March 2023
Welcome to the March edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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Not a Newsletter: February 2023
Welcome to the February edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]
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Not a Newsletter: January 2023
Welcome to the January edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with email news, tips, and ideas. Sign up […]