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Two Things To Know Before Launching Your Newsletter

At the start, you only need to be able to ask two questions: Who is your audience? And what are you sending them of value? Keep reading >>
25 Ways to Measure the Success of Your Newsletter

Open rate and click rate aren’t the only ways to tell if your newsletter is successful. The best newsletters look at metrics around engagement, growth, monetization, and reader feedback to understand what’s working. Keep reading >>
AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?

There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look. Keep reading >>
What I Wish I’d Known Before Launching My Newsletter

We asked more than 20 newsletter operators for the advice they wish they’d gotten. From content strategy to growth best practices, here’s what they told us. Keep reading >>
Three Questions Everyone Should Ask in a Survey

Every newsletter should incorporate audience feedback into their strategy. Here’s what to ask in a survey to make sure you’re building the right newsletter for your readers. Keep reading >>