What You Need to Know About Gmail and Yahoo’s Big Changes for Newsletters

These changes are a way for Gmail and Yahoo to keep inboxes free from bad actors. They’ll be better able to identify which mail is spam and which newsletters — like yours — belong in the inbox.

Fail to comply with these new rules and you’ll be unable to send to Gmail or Yahoo inboxes. Here’s what you need to do to stay compliant.

Inbox Collective